SoW

Today, I went to SoW, the pop-up juice company that Luisa Alberto started.  SoW began with a kickstarter campaign.  Now, they are open on Saturday's from 9 to 12 and operate outside of a wine-bar, which is owned by a friend of Luisa's.  Soon, the will open on Monday's as well.  Their future seems so bright, and I am so excited to follow Luisa in this journey!

Luisa worked for Blue Bottle for several years, and from what I understand, she worked very close with the founder/president during the "boom" years of expansion.  She then went to go work for Good Eggs before having the juice idea.  On Thursday, she announced to her boss at Good Eggs that she would be leaving to take on the SoW endeavor full time.  She is on the bring of something so very very exciting, and her passion was just uber contagious - I am feeling even more jazzed about our idea for this summer!

Me and Luisa

So, lots of ideas were brewing as I was there and hearing more about SoW. They are sourcing from local farmers - I need to know more.  They are giving much of their fiber waste to a little farm that is on a plot of land in Portrero Hill, where some guys are raising worms for soil.  I want to do this somehow in Cape Cod (give it back to the farms that are sourcing our veggies?). A friend of Luisa and Derek baked some pastries out of some of the fiber - is this a new role for Val?  We could bake pastries out of some of the fruit discard and sell them with the coffee?

Derek works "bakery hours" and makes tons of juice for a cafe in the Dogpatch.  So, another avenue they are exploring is the idea of wholesale juice.  They have this one account now - should they expand? Luisa was part of the Blue Bottle revolution that brought Blue Bottle's brand to many local cafe's and restaurants.  Should they do this with juice?  Maybe some day we will order SoW juice at Outerlands Cafe?

Rolo waits unpatiently outside

I cannot wait to sit down with her and learn more about her plans, ideas, and experience.